Hyundai’s Christmas Campaign
Background
During my time at Innocean Berlin, my partner, Seine Kongruangkit, and I had the opportunity to create the 2020 Christmas campaign for Hyundai Europe.
Brief
Create a digital campaign – focus on Hyundai’s progress towards electric mobility in 2020 and its new SUV line.
Process
We used grandma’s knitted sweater (aka ugly sweaters) as our visual language and grandpa’s jokes as our tone of voice.
Execution
Direct emails, an online holiday card generator, social media content, and a limited collection of Hyundai sweaters.
More from the campaign:
White Christmas, green driving.
Yes, we have a charging point
on the north pole.
The reindeers
can rest; Santa
goes electric.
‘Tis the season
to go electric.
Kids believe in
Santa, adults
believe in Santa fe.
Copywriting
Shlomo Genchin
Art Direction
Seine Kongruangkit &
Karl Linderoth
ECD
Ricardo Wolff &
Bruno Oppido
Agency
Innocean Berlin
